I'm excited to introduce you to a series of projects that reflect my commitment to innovation, strategic thinking, and impactful execution. These are just a few among the many initiatives I've led across different businesses, each tailored to meet unique objectives, overcome challenges, and deliver measurable results. From boosting brand visibility to driving customer engagement and streamlining operations, these projects showcase the versatility and effectiveness of my approach across industries.

Status:Ongoing–Mid-Campaign Performance Update

Goal:Increase visibility, reach, and engagement through targeted social media content and search optimization.

Mid-Campaign Results (as of Aug 6, 2025):

• 994K post views in 60 days (+999% growth)

• 553K search views in one week, with top-performing content gaining 90% more search views than average posts

• 3,051 profile visits (+60,920%)

• 14K likes (+999%), 346 comments (+34,500%), and 573 shares (+19,000%)

• Boosted followers by +147 in a single week

• Leveraged Creator Search Insights to optimize posts for higher discoverability

Impact so far:
Driving massive visibility and making Amon Restaurant a trending, highly searched dining destination in Nakuru. With the campaign still running, projections indicate we will surpass 1.2M post views by the end of August.

Role: Digital Marketing Strategist & Content Lead
Date: 3rd April 2025
Location: Lake Nakuru National Park

Overview:
Collaborated with a travel & lifestyle influencer to showcase Olanka Safaris’ luxury sundowner experience. I led content planning, direction, and rollout across Instagram, Facebook, and YouTube to elevate brand visibility.

Highlights:

• Directed and edited a short-form video optimized for Reels.

• Managed influencer partnership from content selection to publishing.

• Achieved honeymoon inquiries  and boosted engagement.

Overview:
Designed and produced a captivating animated video to promote The Waffles Suites, with the goal of visually communicating its unique and budget-friendly offerings, modern amenities, and prime location to potential guests and walk-in clients.

Objectives:

• Highlight key facilities such as budget luxury suites, conference rooms, and dining options.
• Enhance the guest experience in the reception/waiting bay and support digital marketing campaigns.

Key Responsibilities:

• Scripted a compelling narrative that aligned with the brand’s tone and audience appeal.
• Worked closely with the hotel’s marketing team to ensure branding consistency and accurate representation of services.
• Optimized the final animation for screen display in the waiting area and for online platforms. 

Campaign: Share Your Memories & Win

Goal: Reconnect with past visitors through a festive user-generated content (UGC) drive.

Strategy: Encourage users to share photos/videos from their past visits, tag @CyprusPark, and use #MemoriesAtCyprusPark.
My Role: Led the campaign concept, content direction, and social media rollout.

Highlights

This campaign demonstrated my ability to design emotion-driven, interactive campaigns that convert loyal visitors into active brand advocates during peak seasons.